What is Permanent Makeup, Downtime, and Aftercare?

Permanent Makeup: The Art of Timeless Beauty

Imagine waking up each day with flawless brows, perfectly defined eyes, and naturally enhanced lips — all without lifting a brush. Permanent makeup, also known as cosmetic tattooing, is a bespoke beauty service designed for those who value elegance, convenience, and perfection.

This meticulous treatment uses ultra-fine, state-of-the-art equipment to delicately implant pigment beneath the skin, creating results that look soft, natural, and effortlessly refined. Each service is custom-tailored — from the shape of your brows to the tone of your lip blush — ensuring harmony with your unique features and personal style.

The experience is as indulgent as the results: a calm, private setting, expert hands, and a focus on precision and artistry. The outcome is not just makeup — it is confidence, freedom, and a polished appearance that lasts from morning to night, season after season.

Permanent makeup is the ultimate beauty investment for those who desire a look that is consistently sophisticated, impeccably maintained, and entirely their own.

Brow Tattooing

Your Permanent Makeup Aftercare Ritual

Your permanent makeup is a true work of art — and like any masterpiece, it deserves the utmost care to ensure a flawless, long-lasting result. The days following your treatment are a vital part of the process, and with the right aftercare, your results will heal beautifully and retain their soft, natural finish.

What to Expect:

In the first few days, your brows, liner, or lips may appear more defined or slightly darker — this is completely normal. As your skin heals, a delicate layer will naturally exfoliate, revealing the softer, more refined colour beneath.

Your Aftercare Ritual:

• Keep the area clean & dry: Gently blot any excess lymph fluid with a clean tissue. Avoid water, steam, and heavy sweating for the first week.

• Nourish, don’t pick: Apply the provided healing ointment as instructed. Allow any flaking to shed naturally to protect pigment retention.

• Shield from the sun: Direct sun exposure can cause premature fading — always protect with SPF once healed.

• Minimal makeup & skincare: Avoid makeup, active skincare ingredients (like retinol or acids), and harsh cleansers near the area until fully healed.

The Healing Journey:

Most clients experience full surface healing within 7–10 days, with colour settling over the next 4–6 weeks. Your perfecting touch-up appointment ensures every detail is refined to your satisfaction, giving you a result that is polished and enduring.

The Longevity of Your Permanent Makeup

Permanent makeup is designed to be a long-lasting enhancement, yet soft and natural enough to evolve with you over time. On average, results last 1–3 years before a colour refresh is recommended.

The exact longevity will depend on factors such as:

• Skin type: Oily skin may fade slightly faster than dry or normal skin.

• Lifestyle: Frequent sun exposure, skincare with exfoliants, or swimming can gradually lighten pigment.

• Colour choice: Softer, more natural tones may fade more subtly, while deeper shades tend to last longer.

With proper aftercare and maintenance, your results will fade gracefully, allowing for touch-ups to keep your look fresh, polished, and perfectly tailored to you year after year.